heykristarae@gmail.com

Whether you’re a small business owner or CEO of a large corporation, your company only thrives when the people behind it believe in its purpose and mission, share in company values, and want to give back to their local communities or the world. Employees want to work for an organization they believe in and where they feel that the leaders and other team members aren’t in it just for a short-term gains, but for the longer-term impact.

Consumers are demanding more and more of business – big and small. They want to know that the products and services are environmentally kind, that the employees are focused on stellar customer service, and that their support of these business is helping to make our planet more sustainable or at least environmentally neutral.

A great example of a company who is led by their purpose is Patagonia®. Their commitment to corporate, social, and environmental sustainability is so clear that they have broadcasted it across their website. Additionally, with their new $20 Million and Change program, they aim to help other start-ups deliver on their promises of being environmentally conscious.

But what if you’re a business who has not given much thought to your culture as of late? Let’s face it –many companies are only now starting to pull ahead from the Great Recession and layoffs. How do you dust off that old company mission statement and use it to re-energize your company culture?

Here are three questions to ignite the conversation:

How does my company make the world better?
Would my company be missed if it no longer existed tomorrow?
What is my company’s vision for the future?

At OnPurpose PR, we help businesses answer these questions through focus-groups, client and vendor interviews, and internal workshops. The answers don’t come overnight, but they do come. When it’s time to implement the newly-discovered vision, mission, and values, everyone is on board and excited to march down the purpose-driven path together.

By helping business leaders discover their company’s purpose, OnPurpose PR helps them change the world. To learn more about how OnPurpose PR can help your company discover or reinvent its purpose, click here.

Purpose. It’s defined as:

The reason for which something is done or created or for which something exists.

Yet for the clients I serve, it’s much more than that. For them, their company’s purpose is the heart and soul of the team. It lives and breathes in everyone, enabling them to perform at their best doing exactly what they love to do each and every day.

We’re hearing a lot about purpose-driven businesses these days as CEO’s begin to openly embrace the concept of purpose beyond profit resulting in increased employee engagement and a refined commitment to the better of their communities. I help mid-size businesses uncover and amplify their purpose.

I do this by asking reflective questions including:

Why does your company exist?
Who do you serve?
What are your values?

These answers are not derived from a singular one-on-one meeting with the CEO and then mandated downward – that is a recipe for disaster. The key to executing a newly-discovered or refined purpose and mission is to involve everyone. Each employee has valuable input to the above questions. Why? Because they are in the trenches every day working with customers, vendors, operations, marketing, and a host of other stakeholders that the folks at the top may not interact with on a regular basis.

I’ve led many companies through this process and each time the results are astounding. The vigor with which they embrace each step is inspiring because they see how their passion and love of their businesses can make a real difference in the world.

And isn’t that what everyone wants? To make the world better?

To learn more about how OnPurpose PR can facilitate reinvigorating your company’s culture, click here.

heykristarae@gmail.com

What Is Your Company’s Purpose?

What is a Purpose-Driven Business?