What is your purpose? We’ve heard this question bantered about for quite some time, especially as it relates to business. Without a clear purpose, how do you know what products you will manufacture or who your target audience is?Read MoreThe Process of Making a Difference
With Super Bowl 51 tucked neatly into the playbooks, it is compelling to consider whether the commercials, many of which were focused on the advertiser’s social impact initiatives, are also gathering dust.Read MoreWhich Brand Scored a Touchdown?
It’s the New Year. The rush of the holidays are over and you and your team are ready to resume normal business operations. However, for purpose-driven companies, their daily routines include ensuring that their business is giving back to their community through their social impact initiatives.Read MoreThree Tips to Make a Social Impact in 2018
It’s no secret that the business climate is changing and has been for some time. Whether those changes are driven organically by the market, by world events, or even by changes within an organization, it’s more important than ever for businesses to have a purpose that’s embraced by their team, their customers, and the industry.Read MoreYour Business Has Purpose. Now What?
Whether you’re a small business owner or CEO of a large corporation, your company only thrives when the people behind it believe in its purpose and mission, share in company values, and want to give back to their local communities or the world.Read MoreWhat Is Your Company’s Purpose?
Purpose. It’s defined as: The reason for which something is done or created or for which something exists. Yet for the clients I serve, it’s much more than that. For them, their company’s purpose is the heart and soul of the team.Read MoreWhat is a Purpose-Driven Business?